UX / UI DESIGN
SKIN by SK-II
THE CLIENT
SK-II has been a pioneer in the online beauty industry since the early 1980s. Unlike many other brands, they have been transparent about their products, formulas, and ingredients.
As part of their commitment to providing premium skincare solutions, they need an app to better connect with their customers.
GENERAL INFO
Timeframe
Jan 2024
Role
UX Designer
Researcher
GOAL
SK-II's new mobile app is a one-stop solution for all skincare needs. Users can get a clear understanding of the products before purchasing them, and get expert help on all skincare-related matters.
Tools
Figma
Photoshop
Credits
Research participants
Feedback from Hieu Trung Le
WHAT DOES
MY SKIN NEED?
Many people consider skincare routines to be complicated because they may not know what products they actually need, which ones are optional, and in what order to apply them. SKIN by SKI-II will help solve these problems.
SIMPLIFY YOUR SKINCARE ROUTINE
WITH SKIN BY SK-II
AUDIENCE RESEARCH
Gen Z:
The new generation of skincare experience
Gen Z, the generation that spends the most on skincare, values smart, safe, and transparent practices. SK-II's mission statement aligns with these values and is likely to resonate well with this generation.
COMPETITOR RESEARCH
In order to maintain customer loyalty in a more valuable and personalized way, SK-II must improve its customer service to differentiate from competitors.
USER RESEARCH
Skincare product information is too generic. Brands only sell using "one-size-fits-all" terms without explanation. To tackle this issue, I interviewed friends for insight.
PAIN POINTS
Developing the SKIN mobile app to answer all skin-related questions requires a thorough understanding of users' skincare concerns & needs, then coming up with solutions to all of them.
Michelle's Journey of Buying a Skincare Product
KEY FEATURES
What differentiate our app to other skincare apps are these features that help us always ready to listen, analyze, and assist you in every step of your skincare journey.
The app offers a detailed report on each product's ingredients, enabling users to understand the benefits of the product for their skin.
The app offers an instant, real-time response feature, allowing users to schedule 1-on-1 meetings with the appropriate skincare expert to address all their concerns.
