DESIGN & MARKETING
PatientPoint Internship:
Graphic Designer
OVERVIEW
Based in Cincinnati, PatientPoint is a company that uses technology to help patients and doctors communicate better throughout the entire healthcare process. The company is valued at more than $1 billion as of currently.
I joined PatientPoint as a Graphic Designer in their Marketing/Creative team.
Design Systems & Storytelling:
Led major design projects, including the creation of a comprehensive eBook and motion graphics. I created multimedia key design assets for new product including branding mockups, prototypes, and iconography.
User-centered & On-brand Design:
By collaborating with different teams, from Product Designers, Marketings to Managements, I solved complex problems and create delightful user experience to improve products' performance.
WHAT I LEARNED
Equitable design is crucial, especially in the field of healthcare where information can be overwhelming. That's why it's important to have a design that is both engaging and easy to follow, with simple language and tone of voice. As I continue to develop my design skills, my goal remains the same: to use visual elements to create clear and enjoyable narratives that make information accessible to everyone, while ensuring that every design decision is meaningful.
GENERAL INFO
Timeframe
June - Aug, 2023
Team
Marketing/Creative
Department
Graphic Design
Motion Design
Disciplines
Branding
Design Systems
Iconography
Motion Design
Visual Design
A page in PatientPoint's new Brand Guidelines that I helped created. The rest of the material is under non-NDA project which have been restricted at the request of the company.